Who Is Your Best Customer?
April 27, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, Store Operations
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The questions is how do you judge who your best customer is. What are the... [More...]
Loyalty Is DEAD!
April 20, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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Let’s keep them interested instead. I did not come up with this statement... [More...]
Junk Mail Is Mail We Have No Interest In
April 7, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library
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There must be a disconnect somewhere because I can’t believe the amount... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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