What Is It and HOW Is It Going to Affect Me?
May 25, 2004 by Rick Segel
Filed under Retail Reference Library, Store Operations
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Most people are somewhat aware of what I am talking about in the majority... [More...]
The Power of PR
May 18, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library
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I recently spoke at a bridal market where someone shared a story that is... [More...]
Never Have a Nameless Sale
May 11, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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We name our children…we should name our sales. Just putting up a sign... [More...]
“Chase’s Calendar of Events”
May 4, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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This is the greatest source for fun and interesting promotions that you... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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