More About Signs
June 29, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, visual merchandising
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A retailer wrote a question and asked, “How can an independent store... [More...]
You Don't Take American Express
June 22, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, Store Operations
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I don’t get it. Why would anyone want to advertise that they don’t... [More...]
Signage Is Service
June 15, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, visual merchandising
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How do we define good service? Ask 100 people and you could get at least... [More...]
Are You Branding Your Niche or Are You Niching Your Brand?
June 1, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library
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It takes a little while to fully understand that statement but it has very... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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