The Excitement Meter
July 27, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
Comments Off
Earlier we talked about the Misery Meter that simply states the more miserable... [More...]
An Interesting Employee Incentive
July 20, 2004 by Rick Segel
Filed under Human Resources/Management, Retail Reference Library, Store Operations, promotions
Comments Off
The best part of my job is getting to meet some of the brightest and creative... [More...]
Name Your Window Displays
July 14, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions, visual merchandising
Comments Off
level, and its job is to allure you into the business and buy the merchandise.... [More...]
Everything Speaks
July 6, 2004 by Rick Segel
Filed under Advertising and Marketing, Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling
Comments Off
The Walt Disney Corporation developed a term “everything speaks” to... [More...]
-
Invited Contributors
-
David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
-
Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
-
David Geller
-
