The Excitement Meter
July 27, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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Earlier we talked about the Misery Meter that simply states the more miserable... [More...]
An Interesting Employee Incentive
July 20, 2004 by Rick Segel
Filed under Human Resources/Management, Retail Reference Library, Store Operations, promotions
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The best part of my job is getting to meet some of the brightest and creative... [More...]
Name Your Window Displays
July 14, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions, visual merchandising
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level, and its job is to allure you into the business and buy the merchandise.... [More...]
Everything Speaks
July 6, 2004 by Rick Segel
Filed under Advertising and Marketing, Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling
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The Walt Disney Corporation developed a term “everything speaks” to... [More...]





