“I’m Buying All My Christmas Gifts On Sale!”
November 30, 2004 by Rick Segel
Filed under Advertising and Marketing, Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling, promotions
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That is the opening line spoken by an attractive 30 something female in... [More...]
Why Do People Shop on the Day After Thanksgiving?
November 23, 2004 by Rick Segel
Filed under Advertising and Marketing, Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling, promotions
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Doesn’t it seem strange that the stores are jammed packed the day after... [More...]
Are You the Destination?
November 16, 2004 by Rick Segel
Filed under Advertising and Marketing, Customer Service/Customer Experience, Retail Reference Library
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Last week the Retailers Association of Massachusetts conducted their annual... [More...]
How Do We Succeed?
November 9, 2004 by Rick Segel
Filed under Leadership / Motivation, Retail Reference Library
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Even though the last tip referenced the Boston Red Sox and their victory,... [More...]
Brand Everything!
November 2, 2004 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library
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That is probably a bit of an over exaggeration, but the point is that we,... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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