The Debate About Loyalty Continues
May 31, 2005 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, Retailing is Selling
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I didn’t expect that last week’s tip would stir up the interest it... [More...]
Is Loyalty Alive Or Dead?
May 24, 2005 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
In almost every speech I make I say that loyalty is dead, but keeping the... [More...]
Can A Refund Differentiate A Business?
May 17, 2005 by Rick Segel
Filed under Customer Service/Customer Experience, Human Resources/Management, Retail Reference Library, Store Operations
A reader recently shared a story with me, partly because she knew I would... [More...]
“Could You Sell Bagels In Saudi Arabia?”
May 5, 2005 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, Retailing is Selling, promotions
This is not a joke. I was actually asked that question last week when I... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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