The Retailer's Advantage
Advertising and Marketing

Training — Who Needs It?

When was the last time you walked into a store and had a sales clerk either... [More...]

That was Obvious…. Why Didn’t We See That?

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Did you ever repaint your living room walls? You have the task of taking... [More...]

The Stages of Being Different

I just completed a book proposal about how businesses and people differentiate... [More...]

Is the Juice Worth the Squeeze?

Would you squeeze two dozen oranges to get juice that tasted like Tang?... [More...]