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Minimum Level of Professionalism

August 30, 2005 by Rick Segel  
Filed under Advertising and Marketing, Customer Service/Customer Experience, Online Marketing/Social Media, Retail Reference Library

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Lately I have been focusing the successes of independents with ecommerce... [More...]

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Why Do Customers Buy From You?

August 23, 2005 by Rick Segel  
Filed under Advertising and Marketing, Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling, visual merchandising

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Most of my career has been devoted to exploring the reasons why people... [More...]

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Oh American Airlines … How Stupid Can You Be?

August 16, 2005 by Rick Segel  
Filed under Customer Service/Customer Experience, Human Resources/Management, Retail Reference Library

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I wrote two very complimentary columns about the phenomenal customer service... [More...]

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It’s Time for Reality Retailing

August 9, 2005 by Rick Segel  
Filed under Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling

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When was the last time your store had a contest or a competition? No,... [More...]

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Become An Expectation Controller… It’s All About Controlling Expectations

August 2, 2005 by Rick Segel  
Filed under Customer Service/Customer Experience, Retail Reference Library

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I have become convinced that the core of customer service and marketing... [More...]

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