The Retailer's Advantage
Advertising and Marketing

Year-End Thoughts

As the year comes to an end, I feel so grateful for the most amazing year... [More...]

The Disease of More

As a retail specialist, I am supposed to be celebrating the seemingly... [More...]

What’s Your Brand Worth?

I got a call this week from a retailer who wanted to retire and sell his... [More...]

What’s Better? Billboard Advertising or Direct Marketing?

December 9, 2005 by Rick Segel  
Filed under Advertising and Marketing, Retail Reference Library

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I got an inquiry this week from a reporter who asked me some questions... [More...]

The Truth About Thanksgiving Business

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If there is any one time out of the year that retailing takes top billing... [More...]