The Retailer's Advantage
Advertising and Marketing

Getting Things Done

I just introduced a new program at the Seattle Gift Show this past weekend,... [More...]

Signage for Fun, Influence, and More Business

One of the biggest issues I deal with in working with the independent... [More...]

Why Do Your Best Customers Buy From You? … Revisited

Last week I did a full-day workshop on advertising and marketing for a... [More...]

On Meeting Customer Expectations

Last week I received an email from a reader that discussed one of my favorite... [More...]

Testing 1 — 2 — 3

One of the things that never ceases to amaze me is how some of my tips... [More...]