A Couple Of Advertising Tools That Can Make You Money!
July 25, 2006 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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I recently heard a copy writer make a presentation where he shared some... [More...]
To Advertise or Not to Advertise… That is the Question!
July 18, 2006 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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I received an interesting email and call from Sandy Brown, the Executive... [More...]
EXPERIENCE, EXPERIENCE, EXPERIENCE
July 18, 2006 by Rick Segel
Filed under Customer Service/Customer Experience, Retail Reference Library
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That’s all I hear or read about–the “shopping experience”. Every... [More...]
The Objection
July 4, 2006 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library
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In last week’s column, I discussed how it isn’t one thing that makes... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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