The Word of The Day is "Respect" for Two Business Building Tools: Bundling and the Gift Card
November 28, 2006 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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Just as Rodney Dangerfield used to say he “didn’t get any respect”,... [More...]
Learning from the Winners
November 21, 2006 by Rick Segel
Filed under Advertising and Marketing, Human Resources/Management, Retail Reference Library, promotions
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Once a year I have the privilege of judging, awarding, and serving as... [More...]
Marketing to Women
November 14, 2006 by Rick Segel
Filed under Advertising and Marketing, Retail Reference Library, promotions
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One of the interesting things about my job is working with creative and... [More...]
Payment Issues – From Embarrassment to Good Business
November 7, 2006 by Rick Segel
Filed under Retail Reference Library, Retailing is Selling, Store Operations
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This is a tale of two different scenarios that strangely go together. What... [More...]





