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Retail Reference Library

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A Technology Update – Change Is Happening

June 26, 2007 by Rick Segel
Filed under Retail Reference Library, technology

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This is a must read article — it could change your business life. I... [More...]

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A Case Study About Our Employees – The Response

June 19, 2007 by Rick Segel
Filed under Human Resources/Management, Retail Reference Library

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Wow! You guys never cease to surprise me. Your responses were AMAZING.... [More...]

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A Case Study About Our Employees

June 12, 2007 by Rick Segel
Filed under Human Resources/Management, Retail Reference Library

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I never realized what I started when I asked for ideas for a case study.... [More...]

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Do You Fire Your Best Customer?

June 5, 2007 by Rick Segel
Filed under Customer Service/Customer Experience, Human Resources/Management, Merchandising/Buying, Retail Reference Library

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We have all had those customers from Hell. They are never happy. They complain... [More...]

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Events
- August 25: How Do Customers Find YOU? Demystifying Inbound Marketing and How It WILL Increase Your Traffic
  Social media, landing pages and other inbound marketing techniques have... More...
- September 22: Effective Suggestive Selling
  High pressure sales tactics are yesterday’s news. Pressuring the customer... More...
- October 27: Making Your Website More Competitive: A Website Review Sharing the Hot Techniques to Adopt and Adapt
  When was the last time you shopped the competition? When was the last time... More...
- November 17: Pro-Active Retailing: Bringing Your Business to the Next Level
  The days when we could open the doors, sit back, and expect customers to... More...
Tools
- Understanding the Misery Meter
  People love disasters. If you’ve ever been stuck in traffic because of... More...
- The Differentiator Survey
  Businesses are built on word of mouth advertising. But in order to create... More...
- Misery Meter Sales Terms
  Want to create a sense of urgency? Draw customer’s attention to a... More...
- Open To Thrive Bundle
  “Open to Thrive” was designed as a simple to understand and... More...
Retailer’s Reference Library
- What Are You Giving Away for Free?
  There is a new business model that has quietly creeping into the marketing... More...
- The Best of the FREE Promotions and Ideas!
  FREE – FREE – FREE For the last three weeks, that is all I... More...
- Five Free Ways to Build Your Brand
  An article by Seomul Evans. If you own a small business, you may have already... More...
- 9 Questions To Ask About Your New Promotion!
  In this article, You Will Learn: How to tell if your promotion is worth... More...
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Market Watch
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- WMT (Wal-Mart) - 51.13
- SHLD (Sears) - 68.98
- ^GOX (Gold Index) - 198.00
- SLV (Silver Index) - 17.16
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Invited Contributors
- David Geller
  David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
- Donald Cooper
  Drawing on his real-life experience as a world-class manufacturer, retailer... More...

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