The Retailer's Advantage
Advertising and Marketing

The Lessons from Black Friday

November 27, 2007 by Rick Segel
Filed under Advertising and Marketing, Human Resources/Management, Merchandising/Buying, Retail Reference Library

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Bring on the Lies and Exaggerations It is Sunday night after the much hyped... [More...]

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The Responses to 'What's a Retailer to Do?'

November 20, 2007 by Rick Segel
Filed under Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling

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A Case Study on Handling the Impossible Customer You blew me away again... [More...]

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What's a Retailer to Do?

November 13, 2007 by Rick Segel
Filed under Customer Service/Customer Experience, Retail Reference Library, Retailing is Selling

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A Case Study on Handling the Impossible Customer I asked for different... [More...]

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What Can a Retailer Learn from the Red Sox?

November 6, 2007 by Rick Segel
Filed under Advertising and Marketing, Human Resources/Management, Retail Reference Library, promotions

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Anyone who knows me knows that I am a long time Red Sox fan. I always like... [More...]

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The Retailer's Advantage
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