Interview with Dottie Dehart
October 29, 2008 by admin
Filed under Advertising and Marketing, Retail Reference Library
Rick speaks with PR Superstar Dottie DeHart, of DeHart & Company. Conventional... [More...]
Using Humor in Your Advertising
October 28, 2008 by admin
Filed under Retail Reference Library
7 Minute Video [Read more...]
Five Things You Have to Know About Your Customers Before You Advertise
October 28, 2008 by Rick Segel
Filed under Retail Reference Library
The more we know about our customers, the easier it is to sell to them! 1.... [More...]
Strength In Numbers: Coordinating Promotions
October 27, 2008 by Rick Segel
Filed under Retail Reference Library
In this article, You Will Learn: The value of joint promotions Ways to... [More...]
Q&A with Rick Segel ~ October 2008
October 22, 2008 by Rick Segel
Filed under Other, Retail Reference Library
Rick takes your questions and comments on the current economic conditions... [More...]
Was This A Good Sale?
October 22, 2008 by Rick Segel
Filed under Retail Reference Library
In this article, You Will Learn: How to assess the performance of your... [More...]
Using the Press to Promote Your Non-Sale Event
October 20, 2008 by Rick Segel
Filed under Advertising and Marketing, Promotions, Retail Reference Library
Harnessing the Power of the Press to Generate More Traffic & Drive... [More...]
Why the Best Solutions Are Always Right Under Our Noses – and Always the Easiest to Apply
October 14, 2008 by Rick Segel
Filed under Human Resources/Management, Retail Reference Library
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I, like many people, lost money on paper with the fall of Wall Street over... [More...]
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Invited Contributors
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David Geller
David Geller, of Jeweler Profit, is the author of Geller’s Blue Book,... More...
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Donald Cooper
Drawing on his real-life experience as a world-class manufacturer, retailer... More...
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David Geller
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