The Retailer's Advantage
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Understanding the Misery Meter

People love disasters. If you’ve ever been stuck in traffic because of... [More...]

The Differentiator Survey

Businesses are built on word of mouth advertising. But in order to create... [More...]

Misery Meter Sales Terms

May 2, 2010 by Cindy Potts  
Filed under Selling, Tools

Want to create a sense of urgency? Draw customer’s attention to a... [More...]

What Your Website MUST Do: Understanding the Three P’s

In this article, you will learn: The Three Essential Tasks Every Website... [More...]

Procedure Binder

March 1, 2010 by Cindy Potts  
Filed under Human Resources/Management, Tools

A procedure binder documents the way you do things. It serves as a manual... [More...]

Great Quotes: Inspiration in Small Doses

March 1, 2010 by Cindy Potts  
Filed under Human Resources/Management, Tools

Get inspired by these uplifting, positive and motivational quotes. GreatQuotes.pdf  [Read more...]

Understanding Your Options Online

February 22, 2010 by Cindy Potts  
Filed under Blog, Retail Marketing

To succeed in retail today, you need to have an effective online presence.... [More...]

Emotional Alignment: Does Your Store Have It?

February 17, 2010 by Cindy Potts  
Filed under Blog, Retail Management, Retail Marketing

What’s the feel of your store? Is it a fun, exciting place to be?... [More...]

It’s All About The Emotion

February 16, 2010 by Cindy Potts  
Filed under Blog, Retail Management, Uncategorized

What goes into the customer experience? What makes one customer experience... [More...]

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