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• You will learn ways to keep people interested and why that is considered good customer service.
• Understand why service is selling and selling is service.
• Learn ways to create perceived excellent customer service with the use of interior signage.
• Learn ways to generate a positive customer service perception on your website and on your Facebook pages.
• Learn the Customer Service Evaluation Tool that will measure your current customer service levels and monitor your improvements (or fluctuations).

• You will learn from the research of the country’s leading professional organizers.
• You will learn organizational tricks and techniques practiced by leading organizational specialists.
• You will learn ways to create your business plans and how to use them to make your ideas a reality.

We have gone through the stage of guarantees and warranties. We are now living in an era of free to fee. That means we have to make offers that include the element of free. Google has mastered the concept and has built an empire because of it. This program will uncover the hidden resources that can become an endless supply of free promotional tools. assets you have that will cost little or nothing at all and how to employ it in your business so that you don’t lose your shirt and build a customer base

• You will learn why free must be included in your marketing initiatives.
• You will discover your hidden assets that can be used for promotions and incentives.
• You will learn which type of item generates the biggest return.
• You will learn the power of gift cards and coupons and the best ways to use them.
• You will learn the tools necessary to evaluate your free initiatives.
• Understand that free is more than a tool to be used in promotions but also a tool to build your business internally.

Every year brings us new marketing methods, tactics, tools and techniques. This program will reveal the hottest new concepts and review many of the old tried and true concepts with a new twist. If you just take away one of the 7 ideas which will be discussed, it will be well worth it.

• You will learn the newest trends in website design that increase sales almost instantly.
• You will learn the latest developments in mobile marketing and the power of our Smart phones.
• You will better understand all of the various social media sites and what they can do for you.
• You will learn the latest techniques in inbound marketing and how it can save money on advertising.
• This program will also share the secrets of creating powerful newsletters and blogs with the latest up-to-date information and be able to do this in minutes.
• We will be reviewing the findings of the 2011 retail marketing survey of advertising and marketing trends.

Utilizing a well-planned and effective public relations initiative can become the silver bullet that catapults a business beyond expectations. A well written press release in the hands of an important media outlet, such as your local TV or radio station and the important newspapers in your area can make you the talk of the town and drive traffic to your doors.

• Understand the goal is to be positioned and a source of knowledge from your industry to the media.
• We will discuss the ways of positioning yourself and your business as a recognized expert.
• You will learn what to do with your media exposure, i.e. newspaper article or TV appearance after it has appeared.
• You will learn how to create and know the elements required in a media kit/press package, both in hard copy and your online media kit.
• You will learn ways to write an article that reporters will thank you for and run just the way you wrote it.
• We will be interviewing Mark Gauthier from the Gauthier Group, a leading PR firm from New England to share his expertise and insider tools and tricks.

Join us on Wednesday July 20th at 4pm EST…

Rick has to reschedule this event to Wednesday July 27th at 4pm EST. We apologize for any inconvenience.

Facebook has become one of the most important vehicles to reach our customers ever. We are all aware of their rapid growth and how it is starting to replace traditional websites. This program will discuss the ways successful retailers are harnessing the power of Facebook in order to do more business and stay connected with their customers.

• Learn why Facebook has become the number 1 communications vehicle and why so many retailers are doing so well with it.
• We will be evaluating four different stores’ Facebook presence the same way we evaluate websites.
• You will learn how to enhance the look of your Facebook page and the role of additional graphics.
• We will do a 6 minute review of the basic tools for both the new and experienced Facebook users.
• * We will include the actual creation of a Facebook page and walk you through the step-by-step process.
• You will learn the 10 do’s and don’ts surrounding Facebook.

Members of the Retailer’s Advantage enjoy free access to all of Rick’s webinars, however this month we are using Go To Meeting. To register (free of charge) click here.

Visual merchandise is essence of retailing itself. It makes the customer want to come in, stay, buy, and come back again and again. This program looks at a stores layout as well as just the displays and helps you uncover ways to increase sales.

Members of The Retailer’s Advantage enjoy access to all of our monthly webinars. However this month we are doing the webinar using Go To Webinar, so you need to register there to receive access to the webinar.

Inbound marketing is the art and science of becoming a resource in the mind of your consumer. It focuses a business on expertise and position a business for maximum marketing effectiveness. Learn why this is the hottest trend of 2011.

• You will learn ways to have your name appear in the places you want to be.
• You will leave with a better understanding of the importance of newsletters and blogs as they become your major source in the communication process.
• You will learn why inbound marketing is more than search engine optimization.

Discover things you can do to make a difference in your business. Learn the ways to adopt and adapt to this new technology.

Customer service is NOT DEAD. It is being redined in the mind of the customer in so many ways. Explore with us the ways customer service can make the register ring.

• You will learn the ways different people define what customer service is and what it is not.
• You will understand the correlation between service and selling and selling and service.
• You will learn the 10 must do’s in order to be considered a service oriented business.