The Retailer's Advantage
Member Benefits

"[The Site] is the best money I've spent in 8 years of trying to figure out how to market this business with no experience."

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Benefits to The Retailer’s Advantage

The competitive edge in business comes from being aware of the latest trends, fresh ideas, business models, promotional concepts, and ways to save or make money in your business and industry. The Retailer’s Advantage provides an easy-to-use method of staying on top of your industry without spending time researching — it’s all here for you on one website!

check Create displays that cry out “buy me” check Ways to manage people to maximize performance
check Ways to optimize each customer for multiple sales, referrals, and opinions check Become financially savvy even if you hate accounting
check Write communication to your customers that they cannot wait to read check on the cutting edge of e-commerce initiatives
check Understand the untapped potential of interior signage check Learn new ways to differentiate your business
check Increase average transaction size with user-friendly techniques check Create promotions that draw throngs of people to your front door

The Retailer’s Advantage Membership Levels

Features

Access to our complete program of live events — which includes webinars, teleseminars, workshops, retail roundtable discussions, and conversations with the movers and shakers in retailing

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Full access to the entire Retailer’s Advantage membership site, including more than 50 helpful Retail Tools — such as the Misery Meter, Retail Sign Manifesto, Customer Service Evaluation System, the Differentiator Survey, and others — specifically created to help you improve your retail performance!

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Complete use of our extensive Retail Reference Library, which includes archived webinars, teleseminars, workshops, interviews with prominent retail experts… plus hundreds of articles & resources about advertising, marketing, customer service & experiences, financial issues, accounting, human resources & management, merchandising, buying, online marketing & social media, promotions, selling, store operations, technology, visual merchandising, and more!

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Monthly 1-hour One-on-One Coaching Session with Rick Segel

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Monthly Mastermind Group with 6 – 8 store owners, facilitated by Rick Segel

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Choose Your Plan »

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Frequently Asked Questions

  • Are there any contracts to sign or long-term commitments to make?
    Absolutely NOT. The Retailer’s Advantage is a White Hat vendor which means there are NO tricks or deceptive advertising. You pay for only one month at a time.
  • Why did you start The Retailer’s Advantage?
    Because of the recession there is a real void in sources of quality retail education. Association budgets have been slashed, trade show programs have been reduced to speakers that just sell from the platform. The need for education and new ways and strategies to do business have never been higher. Thus came the birth of The Retailer’s Advantage… your source for your retailing success.
  • Can I ask specific questions to Rick or any of the other experts?
    In the “Ask The Pro” section you can ask any question you like, and you will receive a response within by the next business day.
  • How much time does it take weekly?
    We recommend that just one day a week for a couple of hours will make you a better retailer. About an hour of that time will be tuning in for the event of the week. A seminar or discussion group can make a huge difference in your success, so it’s definitely worth your time to get involved! Once you get into the higher levels of service, your commitment will change.