What is The Association Advantage?
As the economy tightened and many associations have been forced to cut back on both the quantity and quality of educational offerings to their membership. Many associations have actually been forced to eliminate budgets for any form of education! That’s sad because at the precise, critical moment when retailers need help the most, it just isn’t there.
In that environment a membership website, The Retailer’s Advantage, was created to be exactly what the name implies– a true advantage to the independent retailer providing quality education in a format that is affordable and flexible to the retailer’s needs.
What Is The Retailers Advantage and What Can It Do For Your Members?
The membership site is divided into three main categories:
- Events—every Wednesday evening (and recorded for reviewing at later times), we offer either webinars, teleseminars, interactive question and answer sessions, website reviews, interviews with the movers and shakers in retailing, and advertising and visual merchandising reviews
- Retailing Tools—Included here are Retail Store Assessments, Technology Assessments, Seasonal Promotion Finders, Business Planners, multiple calculators for every aspect of retailing and so much more.
- Retailers Reference Library—This category currently has over 500 articles, special reports, audios and videos covering every aspect of the retail business.
Our home page offers two unique features: a market watch report of the retail index and performance of the leading retail stocks along with the current price of silver and gold. The other section that has garnered great interest is the collection of up-to-the-minute news articles pertaining to retail business and retail trends.
Why Should Your Association Get Involved with The Retailers Advantage?
Association business is off due to the recession. There are fewer members and smaller budgets. Associations are faced with three major issues:
- Loss of membership
- The need for non-dues revenue
- Providing quality programs with limited budgets
The Retailers Advantage addresses these issues by creating quality education that will help retain members and add non-dues revenue.
The Benefits
- The Retailers Advantage offers quality education to help the association members improve their business during challenging economic times and beyond. This is important especially since trade shows are not doing this as in the past.
- The education comes from a recognizable and respected source that the members are familiar with. Rick Segel is the author of the most widely used book on retailing, Retail Business Kit for Dummies.
- The Retailers Advantage provides non-dues revenue through a very lucrative affiliate program.
- The Retailers Advantage will help increase the association’s web presence with unique landing pages devoted specifically to that association. An option is also available to include any existing training material onto these pages at no cost to the organization.
- On a yearly basis, The Retailers Advantage will offer two customized webinars just for the association with a minimum association membership of 30 active Retailers Advantage members. Any associations that have a Retailers Advantage membership of 50 or more will earn a free presentation by Rick Segel.
The call to action is to call or email us for more information at 800-814-7998 or rick@ricksegel.com.
